UNESCO was the first to define media literacy and media literacy education at an international level releasing the Grunwald Declaration in 1982. Decades later, with the proliferation of mass media, an increasing number of international organisations have added media literacy to their agenda. The Council of Europe and the European Commission also recognised the importance of media literacy. The latter launched a public consultation series on the topic in 2006 and 2007. The joint effort was adopted by the European Charter for Media Literacy and many other independent media regulatory bodies such as OFCOM.
The European Commission’s Recommendation of 2009 prompted for incorporating media education and media literacy into the educational system and for including as many stakeholders in the effort as possible in member states, stressing the role of media authorities.
Based on this recommendation, the National Media and Infocommunications Authority came up with the concept of a media literacy educational centre in 2011, which was inaugurated in May 2014 under the name Magic Valley. The founder drew inspiration from existing European models and examples, developing and expanding them to create its own institution.
Finland was the first in Europe to incorporate media literacy education into its elementary school and later, middle school curriculum in the 1970s, followed by Sweden and Denmark. In parallel to the Scandinavian region, other Western European countries also recognised the importance of media education and teacher training.
On the first day of the conference, the plenary session will feature speakers who will introduce their topics detailed below as well as outline future perspectives and strategic concepts. Participants will receive background information and a comprehensive overview of European Union and international concepts and the role of media literacy education centres.
This section will feature a discussion between the representatives of media authorities or media watchdogs from member states and state organisations which shape media policy on the roles and responsibilities to be undertaken in the development of media literacy, focusing on best practices and media literacy centres in Europe.
Who defines responsibilities within public institutional systems and decision-making mechanisms? Who will lead, who will take the initiative and who will coordinate? How to find funding for these developments? How do the regulation of media content and the fostering of competencies needed for conscious media consumption complement each other?
The representatives of some European media literacy centres will present the operation of their institutions, the results they have achieved so far and their strategic plans for the future. The focus of this section will be presenting the aspects of the work of media literacy centres that can tie into the educational system—national core curricula and higher education curricula. The members of the government in charge of education and the representatives of relevant background institutions—cooperating partners in the project—will gain insight into the integration of various European media literacy centres, including Magic Valley into the educational system.
Media literacy education is a long-standing tradition spanning multiple decades in some European, predominantly Scandinavian countries.
The achievements and the impact of media literacy education—which serves as an integral part of the national curriculum and is complemented by best practices in the field—are evaluated on the basis of an elaborate and widely accepted methodology in Scandinavian and Western European countries. This high-standard multidisciplinary academic effort yields cultural content and teaching methods that are capable of continuously adapting to a changing media environment.
In this section international experts will showcase methods that will equip Hungarian researchers and education experts with the tools they need to get acquainted with the outcome and benefit of media literacy education.
In Hungary and other European countries NGOs—supported by industry actors—show great commitment to media literacy education, the development of media competence and talent management taking place outside the school system.
Their projects focus on the opportunities which lie in media education. They are involved in fostering intercultural and social competence, integrating individuals living with disabilities into social communication, promoting the integration of the Roma minority and embracing democratic values and talent management.
Date: The conference will take place on 24–25th November 2014. It is hosted by the National Media and Infocommunications Authority, Hungary. Preliminary registration is required for participation.
Venue: Budapest, MOM Cultural Centre
Participants: The conference will host approximately 150–200 participants. The organisers are expecting international, mainly European experts, decision-makers and industry and NGO representatives.
Language: The conference will be held in Hungarian and English with simultaneous interpreting into both languages.
The transfer operates as a shared-ride service, which means that passengers travelling to /from the same/ closely situated address are escorted in the same vehicle. The travelling time is optimized and supervised by a GPS-based fleet-monitoring system, which is capable of displaying the actual position of all vehicles in real-time. Every vehicle is equipped with dual-air conditioning systems and free Wi-Fi hotspots for gratis internet access, further increasing the passenger comfort during the journey.
The service provides the transfer with a boarding capacity of 8 to 10, and 30 to 50 passengers. The Airport Shuttle-Minibus Desks are to be found at every terminal (Terminal 1, Terminal 2A and 2B) and welcome the arriving guests to Hungary at the „Gates of the Country”. All Minibuses arrive to and depart from the Terminals’ Main Entrance.
More information: http://www.airportshuttle.hu
In Hungary the price of the taxis are regulated at a fixed tariff of 280 HUF/Km (0.95 EUR/Km) in addition to the one-off basic fee of 450 HUF (1.50 EUR) and waiting fee. A ride to the city center should typically cost around 6500 HUF (22 EUR) depending on traffic conditions.
The official partner of the Budapest Liszt Ferenc International Airport is Főtaxi. (www.fotaxi.hu)
Tickets for public transport have generally to be bought in advance. Single tickets can usually be purchased at newspaper kiosks, tobacco shops, and all kinds of tickets are available at underground METRO stations (marked with M) or BKK (Centre for Budapest Transport) sales offices and ticket vending machines.
The pre-purchased single tickets have to be validated in the buses, trams and underground (metro) stations. A single ticket is usually valid per access in Budapest.
More information can be found at: http://www.bkk.hu/en/timetables/
The currency is the Hungarian Forint (HUF). 1 EUR = approx. 310 HUF
Most hotels, restaurants, department stores and shops accept major credit cards.
Hungary’s electricity network operates at 230 Volts (50 Hz). Plugs are two-pin continental size.
Hungary is in the Central European Time Zone.
Central European Time (CET) is 1 hour ahead of Greenwich Mean Time (GMT+1)
The average temperature in November is 5° Celsius/daytime, and the weather is usually rainy and windy.
The conference is supported by the European Union, co-financed by the European Social Fund within the framework of project SROP-3.1.14-12-2013-0001 The "Conscious Media Consumers of the Future – Promoting Media Literacy and Media Awareness".
Participation is free of charge, travel and accommodation expences must be covered by the participants. Participation is subject to registration.